The Advisory Board gathers leading external scientists and experts who support SoBigData’s long‑term development with independent perspective and critical feedback. They help refine the research agenda, assess progress, and ensure that methods, services, and initiatives remain scientifically robust, socially relevant, and ethically sound. Through their diverse backgrounds and experience across disciplines, Advisory Board members connect the infrastructure with wider research and innovation communities, identify emerging opportunities and risks, and strengthen SoBigData’s impact on society, policy, and industry.